Once a luxury, TV sets have been a part of standard equipment in practically every hotel room for quite a while now. However, only recently has the advancing technology enabled TV Hybrid Set-Top-Box to become more than just a costly entertainment service for the guests. As ever-increasing broadband internet connectivity is firmly making the Internet the prevailing channel of TV content delivery, TV sets now don’t offer just a whole new level of experience for the guests, but also an amazing new opportunity for the hotels to directly reach and communicate their services to their clients. There are two ways of utilizing the enhanced capabilities of the so-called Internet Protocol television (or IPTV) in hotels. It can be done either through a separate device called IPTV set-top-box (IPTV STB) connected to the TV set, or through a so-called Smart TV, that has IPTV functionality already built-in. At first glance, Smart TV appears to be a better solution. It does away with the ha