The Internet is growing by leaps and bounds and by 2019 it is estimated that around 600 web pages per minute will be created. The digital marketing is the necessary tool for an online business not only survives but to achieve the objectives for which the site has been created. Digital marketing strateg y is relatively simple steps, but indispensable in terms of design, content, positioning and proper use of social networks that will facilitate getting traffic and attract potential customers. Keys to create a Digital Marketing strategy Research It is one of the most important aspects. Before starting, we must create a benchmark to know the sector, what the competition does and, above all, where our company is located. The research on tools and solutions is also very important. Objectives Before starting to develop a good strategy we have to define some objectives. What do you want to achieve with a global strategy or with a specific strategy, what are the goals to achi