Big Data is a concept that describes a large amount of structured and unstructured data that are generated every second. For many, the big data services concept is something new, but even before there were any digital media and computer technologies, the data was already generated. The difference is that nowadays we generate much more data with devices like cell phones and TVs. In addition, we have the social media that generate at the time information mostly public. Nowadays, cars, refrigerators, and wearable devices are already connected, generating even more data to be processed and transformed into useful information. The Big Data differential is precisely tied to the possibility and opportunity to cross-reference this data from a variety of sources for quick, insightful insights. Consumer demand and increased competitiveness in all markets force us to innovate and take this path as the basic premise in business. That's why Big data is so essential these days. We ge