Consulting is a service provided by specialists in the most diverse areas of knowledge. Its focus may be, for example, on the design of a brand or product, the layout of a production area, financial controls and business strategy. Marketing consultancy focuses on a company's relationship with its market. The hiring of such services is a strategic initiative since its primary function is always to improve communication and marketing of the company. Marketers can have very different roles in how best to run a consultancy. Therefore, the ideal is to inquire about it, researching on the internet or talking with them, to understand how the activity works under their optics. In general, the main activities of the consultants are organized in specific steps. They are often distributed on a work schedule, which provides for the diagnosis , planning, and evaluation of results. In a previous phase, the key is to define the key people of the organization and also the resources that