The best digital marketing strategy for 2019

The Internet is growing by leaps and bounds and by 2019 it is estimated that around 600 web pages per minute will be created. The digital marketing is the necessary tool for an online business not only survives but to achieve the objectives for which the site has been created. Digital marketing strategy is relatively simple steps, but indispensable in terms of design, content, positioning and proper use of social networks that will facilitate getting traffic and attract potential customers.

Keys to create a Digital Marketing strategy

Research

It is one of the most important aspects. Before starting, we must create a benchmark to know the sector, what the competition does and, above all, where our company is located. The research on tools and solutions is also very important.

Objectives

Before starting to develop a good strategy we have to define some objectives. What do you want to achieve with a global strategy or with a specific strategy, what are the goals to achieve with the development of the strategy. If we do not define the objectives we want to achieve, we will be failing before we start.

KPIS

The Key performance indicators will allow us to analyze the progress of our actions and how close we are to fulfilling our objectives: if they are bearing the expected fruit, or on the contrary, they do not work as expected. It is fundamental to be able to measure the effect of each action.

Web / Blog

Having a website or Blog is vital to let us know, is the showcase of our company. Our website should be responsive, communicate the values of the brand, have regularly updated content and offer a good customer experience. But each company can adapt their blog as they want or need it, in some cases they are news, in other news, in others, they are texts of invited authors, in other cases, it is a video-blog, etc.

Email Marketing

Email Marketing is one of the most effective ways to publicize our products or services. It allows us to direct traffic to the websites we want, educate our customers through new content and products, remind them that we are here, etc. The bulletins or newsletters must be well articulated with the objectives. 

Content

We will not tire of saying that the content is the King. With adequate information, updated, necessary, different and offering satisfying experiences to our users we will get them to continue visiting our website.  A good content strategy consists of creating information of interest and pertinent to the user, being original, that the content goes in line with the company and the value proposal.

SEO

On more than one occasion we have seen how many companies do not appear first when we search them on Google or appear in the search engine. When this happens, the company should consider investing more resources in SEO. Here, it is also essential to know how organic positioning helps meet the company's objectives. For some cases, SEO will be more important than in others.

Social Media

This is one of the points that generate a greater debate among the Market. As we already know, Social Media is one of the most used ways to publicize companies and their products or services. It should be noted that consumers also use these channels to express their opinions and talk with brands. Brands must also use social networks as an active listening channel and customer service. If we offer a good experience we can differentiate ourselves, a lot, from the competition.

Video

In his day we also commented that the video would be a trend to highlight for this year. There are several statistics that confirm it, for example: 

• According to the Research, the possibility of appearing on Google's first page increases 53 times with a video. 
• 64% of website visitors buy a product after watching a video. 
• 96% of consumers click after watching a video.

Data Analytics

One of the keys to succeeding with our digital strategy is to monitor and analyze our actions at all times. Knowing what is working and what is not, allows us to change and optimize our actions in real time.

Mobile Marketing

We do not have to say that mobile phones gain more relevance every day: almost everyone has a mobile device. We must know the best solutions and what makes a mobile strategy different

The implementation of a digital marketing strategy requires time and a series of considerable resources, and having seen all the factors that come into play, we can see that the key points to achieve success with our digital strategy will be the planning and analysis we do to achieve our goals.