Industry 4.0: the trend that has become a necessity

Industry 4.0 is a concept that was developed to describe a vision of manufacturing with all its processes interconnected through the Internet of Things (IoT). The current industrial revolution can be considered since the forms of production consist of digitization through the interaction of artificial intelligence with machines and the optimization of resources focused on the creation of effective commercial methodologies. In Industry 4.0, there are nine types of recent technological advances: big data and data analysis, autonomous robots, computer simulation, integration systems, the Internet of Things applied to industry, cybersecurity, storage of information in the cloud and the augmented reality.

In this sense, one of the main fronts of this transformation, even within the reach of the smaller industries, is the digitalization and automation of the processes of sale and distribution of the products. More and more names in this market have realized that it is possible to wipe this chain and reach the final consumer directly, whether in a hybrid model of B2B and B2C sales or through direct sales to the point of this relationship. Perhaps the recent economic crisis has been one of the main drivers of this growing change. Faced with the scarcity of the market, the industry started to look for new channels to sell its products and in the middle of that, discovered that the direct sale to the end consumer is as or more advantageous than the intermediations that were accustomed to.

B2B and B2B + B2C e-commerce now allow a range of possibilities, ranging from complete systems integration and easy tax calculation, one of the most attention to the industry, to the best calibration of the predictability of sales, allowing greater turnover of stock and a lean production that operates according to the real demand. One of the main points to achieve this is an e-commerce platform specialized in this type of sales, in which it is possible to implement processes such as portfolio management differentiated by customer profile, customizable price ranges, and personalization from the purchase history.

But attention must be paid to suit industry 4.0 and the new demands of an increasingly digital market are not just about creating just one more sales channel. It is a change of mentality and strategy that permeates all aspects of the company and that must be constantly updated. From a desire for a simpler, integrated and digital experience, the company has achieved a rare feat: production, distribution, and commercialization (retail, franchising, and e-commerce) work as a single organism, transiting between these different media in an imperceptible way for the consumer. It is, therefore, the maximum expression of the meaning of omnichannel from the appropriateness of a new industry and marketing scenario. Today, the group brings together the main brands of the perfumery and cosmetics segment in the country and has complete independence in controlling all points of production and purchase day. The result of this is the top of mind in the segment and a legion of loyal customers to their products.